Fruit Flower

This project named 'Fruit Flower' was also produced while on my Graphics degree. I can't remember now whether this was in response to a specific brief or one we had to generate ourselves. I think probably the latter as the subject matter is of a very personal nature. The final piece consisted of a handmade book and matching presentation box. The idea was that this was the packaging design for a limited edition compilation album featuring songs by Nirvana, Hole and PJ Harvey. At the time I was really interested in gender politics and was in the throes of writing my dissertation about representations of women in music with a particular focus on the Riot Grrrl movement. When selecting the tracks that would feature on the album I chose ones that made reference to issues relating specifically to women such as body image, abortion and domestic violence. The art work was then produced in response to these lyrics. I remember that I wanted to use lots of tactile materials, use stereotypical female techniques (stitch etc) and lots of womb-like red, all a bit clichéd in hindsight! Mind you that is still one killer tracklist.