purdylola draws is where I keep my illustrations and archive the artists who inspire me. You can also find me here at Purdylola Loves for more general musings on art, music and fashion.

Monday, 13 April 2009

Onus

I really was in two minds whether to post about this project. Although I still think the concept behind it is interesting and thought-provoking I have always been disappointed about how it turned out aesthetically. The idea was to create a piece that dealt with the responsibilities inflicted on modern day women such as housework and childcare but represent this metaphorically through the medium of a contraceptive pill packet. The idea being that by taking an 'Onus' pill a woman was taking on a fresh dose of responsibility; each pill was illustrated with a different symbol representing a variety of stereotypical female oriented objects eg a hoover or a lipstick. The accompanying booklet offered guidance such as:
'Your medicine works as a reminder of your gender and your duty'
'The active substance is responsibility'
'POSSIBLE SIDE EFFECTS: In most cases patients will experience depression and feelings of suffocation'
I remember it was lots of fun writing the booklet as it was definitely meant to be quite tongue-in-cheek. I also remember struggling for weeks to get hold of the right materials to make the packaging look convincing, especially the foil covering and failing at every turn. Still, a memorable experience for me and for my tutors who were all blokes and really rather baffled by it all.



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